shapeshift festival 2026
24-26th april
:The Human Algorithm:
Over three days in Sofia—through exhibitions, talks, workshops, films, and the messy joy of collaboration—we’ll ask how to build systems that don’t just process data but reflect our values. The Human Algorithm is a call to turn technology into a mirror of our best selves, and to design futures that are as humane as they are innovative. Consider this your invitation—not to watch the future unfold, but to help write it.
Every day, our lives run on patterns. Some are cultural, some are computational. Together, they shape what we notice, what we choose, even how we imagine the future. But those patterns aren’t fixed. They learn from us as much as we learn from them. Which raises the question: when machines shape our decisions, how do we keep the human voice—our creativity, our ethics, our empathy—at the core of the loop? This year, SHAPESHIFT treats humans not as end-users of technology, but as algorithms in our own right: makers of meaning, writers of rules, co-authors of possibility.
We’ll explore hybrid intelligence where soft skills matter as much as software, where human care is built into every design, and where augmentation flows both ways—humans teaching machines, machines provoking humans.
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Announcing Our New Co-Curators:
Maciej Zasada, Karol Góreczny
Our new Co-Curators for SHAPESHIFT 2026
We’re pleased to welcome technologist-designer Maciej Zasada and immersive-experience lead Karol Góreczny — founders of the creative studio U x Machina—as co-curators of the upcoming edition.
Maciej’s work—spanning Google, Amazon, and Disney—often turns emerging tech into everyday tools. Karol, formerly Head of Design at UNIT9, guides projects for Meta, Nike, and Formula 1 that blur the line between physical and digital space.
Together, as co-founders of U x Machina, they merge design precision with technological imagination. At SHAPESHIFT 2026, they’ll shape a programme that asks how design and technology can move from prototype to lived experience—details to follow in the months ahead.



















